Heya!

I’m an optimist who believes that we have enough resources on earth to create a utopia; and I want to help build that future. I’m interested in working on the whole design process, from idea to implementation.

My hobbies show up in my work in interesting ways:

In yoga, I practice balance and a holistic view of health. In my work, I like adopting a systems thinking approach, considering how the intersection of marketing, UX, business needs and customer needs can all meet to achieve human centered design.

In improv, I like to play with chaos and order. During design presentations, I base my talks on the key issues, whilst also sharing spontaneous insights and anecdotes about the project along the way. 

In reformer pilates, I focus on consistency over perfection. I believe that marketing and design is a discipline and there is no shortcut to mastery. In projects, I find that an iterative approach, with incremental changes, results in big improvements over time. 

To paraphrase Atul Satija, a social entrepreneur, “The world’s most talented people are coming out of colleges trying to solve the world’s most lucrative problems, not the world’s most important problems”.